BRAND CAMP—
Who It's For
This workshop is designed for construction and home service leaders who are:
Struggling to explain what makes their company “different” from competitors
Unsure what to prioritize: SEO, ads, or local outreach
Relying on referrals, but seeing growth slow down
Lacking internal marketing support, structure, or direction
Frustrated by seasonal ups and downs
Too busy running the business to work on the business
Interested in selling or getting acquired by a Private Equity firm in the future
Tired of missing family events because work takes over—where’s the freedom?
Whether you're a contractor, HVAC specialist, remodeler, landscaper, roofer, electrician, or home improvement pro, Brand Camp is built to help you lead your growth with strategy—not guesswork.
What You'll Learn
Real-time feedback on your brand, messaging, and marketing/sales materials
How to craft a brand positioning statement, brand promise, and key benefit messaging that speaks to your preferred customer.
How to audit your customer experience, website, social, uniforms, trucks, and proposals to turn them into conversion-driving machines
How to identify who your real customer is—and how to speak directly to them
Smart pricing and packaging strategies to increase margin and conversions
How to run paid Google & Meta ads without hiring a full-time agency
Included Tools & Worksheets
Walk away with the tools you need to succeed:
Brand Score Sheet: Rate your marketing and visual consistency
Persona Builder Worksheet: Identify your ideal customer and what matters to them
Pricing + Service Sheet: Define your core offerings, profit centers, and upsell strategy
Messaging Templates: Clear positioning, brand promise, and benefits language
Paid Media & Social Cheat Sheets: What’s working TODAY on Google, Meta, TikTok, and LinkedIn
Ad Launch Starter Guide: Know what you need to start promoting
Review Request Scripts: Get more 5-star reviews without asking twice
AI Resource Sheet: Automate the stuff you hate doing
Key Takeaways
Professional and peer feedback on what’s working—and what’s not
A clearly defined brand that wins more of the right jobs
A confident marketing direction that’s aligned with your growth goals
Tools to price your services smarter and communicate your value clearly
Easy-to-implement digital ad tips and templates
Bonus: 1:1 Marketing Coaching Session post-event to apply what you’ve built
Meet the Experts
Kara Hollinger
Founder of Made Outside | Brand Strategist and Creative Mastermind
Kara is a nationally recognized brand strategist and the founder of Made Outside, a creative consultancy helping brands grow with clarity, creativity, and confidence. With over 15 years of experience across wellness, CPG, and service-based industries, she transforms fractured messaging and inconsistent visuals into powerful brand systems that drive results.
Her expertise spans storytelling, brand development, visual identity, content strategy, advertising, packaging, and go-to-market execution. Kara’s work has generated over $2M in sales from packaging redesigns, boosted web traffic by 500% through smart positioning, and helped brands land major retail placements. Her work turns brand confusion into momentum—making clarity a strategic growth tool for businesses ready to stand out and lead.
Jason Spooner
Digital Advertising Consultant | B2B Growth Expert
Jason is a certified expert in LinkedIn strategy, Google Ads, SEO, and paid media growth— but what really sets him apart is his ability to turn complex digital marketing into simple, scalable systems that actually drive results. He’s helped B2B brands and home service companies generate millions in pipeline and conversions, using smart frameworks, practical insights, and automation strategies that take the guesswork out of growth. If you want paid media that works—and doesn’t feel like a black box—Jason’s your guy.
Construction companies we’ve helped grow
Only 20 Businesses Will Be Accepted
This is not a lecture. It’s a high-touch, interactive workshop designed for serious business owners who are ready to take action. We’re capping attendance to ensure everyone who attends will receive personal feedback and hands-on time with our expert team.
*virtual online events will be coming soon
FAQs
Still Have Questions? We’re happy to help you determine if Brand Camp is the right fit. Email Us
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This is a working session—not a passive presentation. You’ll actively audit your brand, define your value, and collaborate in real time with peers and professionals to build a stronger marketing foundation. Expect clear takeaways, custom tools, and actionable insights.
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Yes. Team participation is encouraged and discounted. It helps ensure your brand, leadership, and marketing decisions are aligned and implemented effectively after the workshop.
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This event is tailored for owners and leaders in construction, trades, and service-based industries. Attendees range from growing companies to seasoned operators—all looking for sharper positioning and a stronger return on their marketing.
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Not yet—but it's in the works. Virtual sessions will be launched soon with a format built for remote collaboration and digital delivery of materials. Stay tuned or sign up for updates.
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You may cancel for a full refund up to 7 days before the event. If you cancel within 7 days, 25% of your fee will be retained to cover planning and material costs. You can also transfer your seat to a future workshop or colleague.
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Your registration includes:
A full-day, in-person workshop
Catered lunch and networking
Printed workbooks and marketing tools
Messaging and positioning templates
A curated vendor list for next steps
A 1:1 post-event coaching call
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Yes. Most attendees do. This workshop helps you evaluate whether your current branding is actually working, aligned with your goals, and driving business growth. We'll help you refine—not redo—what you already have.
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Absolutely. This is designed for business owners and leaders—not marketers. We keep the strategy practical and clear, and give you tools to use whether you handle marketing in-house or outsource it.
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No—this is a strategic workshop focused on brand clarity, positioning, messaging direction, and marketing prioritization. While we provide expert feedback on your existing assets, templates, and vendor recommendations, we do not design logos, build websites, or write full copy as part of this event. However, if you need support after the workshop, we offer 1:1 services and can connect you with trusted creative partners.
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We get it—sharing space with a competitor can feel a little tricky. But here’s how we handle it:
Respect and confidentiality come first. No one is required to share sensitive or proprietary information, and we guide the sessions to keep things focused on big-picture strategy—not private business details.
Everyone shares at their own comfort level. You’re in control of what you choose to discuss.
We foster a supportive, not competitive, space. Building community is part of the Brand Camp experience. We set clear expectations for professionalism and mutual respect from the start.
One of the biggest takeaways from Brand Camp is helping you find what truly sets you apart from the competition. And sometimes, being in the same room helps make those differences even clearer.
If there’s ever a concern about direct overlap, we’re happy to talk about session options.
We’re here to help you grow—with clarity, confidence, and connection.
Now Offering Virtual Brand Camp
Whether you're a one-person brand, managing a small team, or just tired of wasting money on marketing that doesn’t work—Virtual Brand Camp is for you.
