BRAND CAMP—
This is for you if...
You’re a small business owner doing it all yourself
You want to clean up your brand and stop wasting time
You want to know what’s working so you can do more of it (and know when to bring in outside help)
You know your product or service is great—but your marketing isn’t
You’re launching something new and need a real plan
This isn’t theory. You’ll leave each week with something done—and the tools to keep building. Join other business owners across the country who are tired of winging it and ready to grow.
What You'll Learn
How to explain what makes your business different (without sounding like everyone else)
Expert feedback on why your website, homepage, or IG bio may not be working and how to make changes
How to write ads, emails, and content that make people pay attention
How to decide what marketing channels to use (and which to drop)
Included Tools & Worksheets
Walk away with the tools you need to succeed:
Brand message templates (tagline, elevator pitch, benefits)
Website + content audit tool
Social post + email writing formulas
Paid ad cheat sheet
Marketing channel checklist + budget planning
Live feedback and expert Q&A
Meet the Experts
Kara Hollinger
Founder of Made Outside | Brand Strategist and Creative Mastermind
Kara is a nationally recognized brand strategist and the founder of Made Outside, a creative consultancy helping brands grow with clarity, creativity, and confidence. With over 15 years of experience across wellness, CPG, and service-based industries, she transforms fractured messaging and inconsistent visuals into powerful brand systems that drive results.
Her expertise spans storytelling, brand development, visual identity, content strategy, advertising, packaging, and go-to-market execution. Kara’s work has generated over $2M in sales from packaging redesigns, boosted web traffic by 500% through smart positioning, and helped brands land major retail placements. Her work turns brand confusion into momentum—making clarity a strategic growth tool for businesses ready to stand out and lead.
Jason Spooner
Digital Advertising Consultant | B2B Growth Expert
Jason is a certified expert in LinkedIn strategy, Google Ads, SEO, and paid media growth— but what really sets him apart is his ability to turn complex digital marketing into simple, scalable systems that actually drive results. He’s helped B2B brands and home service companies generate millions in pipeline and conversions, using smart frameworks, practical insights, and automation strategies that take the guesswork out of growth. If you want paid media that works—and doesn’t feel like a black box—Jason’s your guy.
Small businesses we’ve helped grow
Coming Soon!
We have more courses coming soon— stay tuned. Sign up for our newsletter below to be the first to get informed about upcoming classes.
Wellness Brands
Professional Services
Small Business Retail
FAQs
-
Brand Camp Virtual takes place live on Zoom every Tuesday from 10 AM to 12 PM ET, for four weeks. One session per week—easy to commit to and built to create real momentum.
-
No worries. Each session is recorded and shared within 24 hours. You’ll have access to all recordings for 6 months, so you can catch up or rewatch whenever it works for you.
-
Each week is designed to help you clarify your brand and turn it into a growth engine. Topics include:
Defining your brand purpose and positioning
Identifying your ideal customer and competitive advantage
Crafting your message and core brand story
Visual brand consistency and touchpoints
Auditing your website, ads, packaging, and customer journey
Building a simple marketing strategy that actually works
You’ll also get access to worksheets, templates, and tools that you can use right away.
-
Not at all. Brand Camp is perfect for both new business owners and seasoned entrepreneurs who are ready to refine or refresh their brand strategy. Whether you're building from scratch or repositioning for growth, we meet you where you are and help you move forward with clarity and confidence.
-
Yes. You’ll have access to an optional email channel and WhatsApp group for ongoing community support, feedback, and communication throughout the course.
-
Yes. Every participant receives a 1-hour private consultation with a professional brand strategist after the course ends. This is your opportunity to get personalized feedback and strategic guidance for your brand and business.
-
Yes. Whether you’re a product-based brand, a service provider, a retailer, or something in between—Brand Camp is designed to help small businesses get clear, get noticed, and grow with intention.
-
Email us at kara@madeoutside.com