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BRAND CAMP—
For CPG Brands
$895.00

Turn Your Brand Into Your Strongest Business Asset.

CHARLOTTE, NC | AUGUST 19, 2025 | LIMITED TO 20 BUSINESSES

A One-Day Immersive Workshop for CPG Brands.

If you have a CPG Brand or run the marketing team for a product and you are seeking to grow, get better retail placement or grab attention of buyers, this one-on-one immersive learning experience will help you.

Specifically made for products where your consumer has shifted, sales are flatlining despite having a great product or you're missing out on the growth potential your brand deserves. Brand Camp is a full-day, high-impact workshop designed specifically for CPG brands that want to refine their story, reposition your brand to connect with the right buyers, and scale with confidence.

Led by industry experts Kara Hollinger and Jason Spooner, you’ll walk away with a clearer message, a sharper brand identity, and actionable tools to drive smarter marketing and sales decisions.

DISCOUNTS—

First Time Discount Available. Want 50% off? Use code “FIRST”. Team bundle pricing available, contact us for more details!

Workshop will be held at Made Outside headquarters at 2108 South Blvd, Charlotte NC 28203.

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Who It's For

This workshop is designed for CPG leaders who are:

  • Struggling to define what makes their brand “different” from competitors

  • Facing challenges with packaging or brand assets not connecting with buyers, retailers, or consumers

  • Dealing with a product that outperforms its current packaging or brand assets

  • Unsure how to communicate their brand across retail, DTC, and wholesale channels

  • Finding it hard to attract or retain retail buyers, or get noticed in crowded markets

  • Relying on inconsistent or reactive marketing that doesn't drive results

  • Dependent on founder hustle instead of a clear, scalable growth strategy

  • Looking to scale and grow with a strong marketing foundation

Whether you're in food, beverage, wellness, lifestyle, or any other consumer goods category, Brand Camp will help you lead your growth with strategy—not guesswork.

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What You'll Learn

  • Real-time feedback on your brand, messaging, and marketing/sales materials

  • Refine your positioning to attract the right retailers, customers, and press

  • Audit your packaging, website, and messaging for effectiveness

  • Prioritize marketing channels that actually work for your brand

  • Get feedback on your pitch, value proposition, and go-to-market strategy from experts and peers

  • Walk away with the language, tools, and confidence to grow faster

  • How to identify who your real customer is—and how to speak directly to them

  • Smart online strategies to increase margin and drive higher online conversions

  • How to run paid Google & Meta ads without hiring a full-time agency

Text in orange arcs reading "STOP GUESSING," "START," and "GROWING" arranged vertically
People standing around a wooden table examining blueprints and documents, with glasses of water and a bowl of snacks.

Included Tools & Worksheets

Walk away with the tools you need to succeed:

  • Brand Score Sheet: Rate your marketing and visual consistency

  • Persona Builder Worksheet: Identify your ideal customer and what matters to them

  • Brand Compass Workbook (customized for CPG)

  • Packaging + Visual Identity Audit Framework

  • Messaging Templates: brand promise, elevator pitch, benefit statements

  • Retail + DTC marketing strategy worksheet

  • AI + Content creation toolkit

  • Go-to-market checklist and prioritization guide

  • Exclusive vendor list: designers, developers, SEO, content pros

  • Pricing + Service Sheet: Define your core offerings, profit centers, and upsell strategy

  • Ad Launch Starter Guide: Know what you need to start promoting

  • 1:1 post-workshop coaching call

Key Takeaways

  • Professional and peer feedback on what’s working—and what’s not

  • A clearly defined brand that wins more of the right jobs

  • A confident marketing direction that’s aligned with your growth goals

  • Tools to price your services smarter and communicate your value clearly

  • Easy-to-implement digital ad tips and templates

  • Bonus: 1:1 Marketing Coaching Session post-event to apply what you’ve built

Meet the Experts

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Kara Hollinger

Founder of Made Outside | Brand Strategist and Creative Mastermind

View Kara’s LinkedIn →

Kara is a nationally recognized brand strategist and the founder of Made Outside, a creative consultancy helping brands grow with clarity, creativity, and confidence. With over 15 years of experience across wellness, CPG, and service-based industries, she transforms fractured messaging and inconsistent visuals into powerful brand systems that drive results.

Her expertise spans storytelling, brand development, visual identity, content strategy, advertising, packaging, and go-to-market execution. Kara’s work has generated over $2M in sales from packaging redesigns, boosted web traffic by 500% through smart positioning, and helped brands land major retail placements. Her work turns brand confusion into momentum—making clarity a strategic growth tool for businesses ready to stand out and lead.

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Jason Spooner

Digital Advertising Consultant | B2B Growth Expert

View Jason’s LinkedIn →

Jason is a certified expert in LinkedIn strategy, Google Ads, SEO, and paid media growth— but what really sets him apart is his ability to turn complex digital marketing into simple, scalable systems that actually drive results. He’s helped B2B brands and home service companies generate millions in pipeline and conversions, using smart frameworks, practical insights, and automation strategies that take the guesswork out of growth. If you want paid media that works—and doesn’t feel like a black box—Jason’s your guy.

CPG companies we’ve helped grow

Kerrygold logo with black and white cows on a green hill, and the text 'Milk from Irish Grass-Fed Cows'.
Ned logo with black background, square shape, and a small circle in top right corner.
Poppy seed with black poppy illustration in the letter O of 'Poppy', and the words 'Hand-Crafted Popcorn' below.
Lea CareerGap logo with a yellow and black color scheme and a silhouette of a sailboat.
Green circular farm logo with a banner reading 'Hickory Nut Gap Farms', established 1916, featuring illustrations of hickory nuts and leaves.
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Coca-Cola logo in red cursive font.
Pink circle logo with the words 'Clarity = Power' in white text.

Only 20 Businesses Will Be Accepted

This is not a lecture. It’s a high-touch, interactive workshop designed for serious business owners who are ready to take action. We’re capping attendance to ensure everyone who attends will receive personal feedback and hands-on time with our expert team.

*virtual online events will be coming soon

  • In today’s crowded marketplace, a clear and authentic brand voice is essential. Brand Camp gives you the tools, insights, and expert guidance to help you grow with confidence.

    Kara is top-notch and understood what gaps we needed to fill as a company and brand the moment she started. The competency and abilities of the team were apparent from the start. Our brand is complex, and they helped us create a clear vision and ways to effectively communicate our brand and products. As a start-up, we have excelled faster because of the work that the team at Made Outside provided.

    — KRYSTAL

  • In today’s crowded marketplace, a clear and authentic brand voice is essential. Brand Camp gives you the tools, insights, and expert guidance to help you grow with confidence.

    Jason helped us gain many valuable insights into our target audience and provided us with a well-crafted marketing strategy that has been very effective. He is knowledgeable, professional, down to earth, and very easy to work with.

    — CALEB

  • In today’s crowded marketplace, a clear and authentic brand voice is essential. Brand Camp gives you the tools, insights, and expert guidance to help you grow with confidence.

    The experience with Kara and the Made Outside provided exceptional quality at every touch point. From the caliber of their team to the service they delivered. Their collaborative approach and focus on delivering a beautiful outcome is what makes Made Outside different than other marketing or agency partners.

    — VERONICA

  • In today’s crowded marketplace, a clear and authentic brand voice is essential. Brand Camp gives you the tools, insights, and expert guidance to help you grow with confidence.

    Kara understood our mission and delivered! We're multidimensional and she has been the only person in her industry that understands what we want to incorporate in our business. She and her team have been incredible.

    — DEBORAH

  • In today’s crowded marketplace, a clear and authentic brand voice is essential. Brand Camp gives you the tools, insights, and expert guidance to help you grow with confidence.

    When you work with Kara you get more than a creative professional, you get a true partner and extension of your team. She approaches her work with a level of skill, experience, empathy, and the ability to listen to truly hear - attributes that are hard to come by and valuable beyond measure. She's not afraid to think outside the box and will leverage her broad network to realize the job and ensure that it meets your vision and expectations.

    — SADRAH

  • In today’s crowded marketplace, a clear and authentic brand voice is essential. Brand Camp gives you the tools, insights, and expert guidance to help you grow with confidence.

    Jason makes complex systems easy to understand, building confidence in strategic directions and decisions. I couldn't recommend them more as a partner.

    - CHRIS

  • In today’s crowded marketplace, a clear and authentic brand voice is essential. Brand Camp gives you the tools, insights, and expert guidance to help you grow with confidence.

    Kara’s team is a powerhouse of creativity and reliability! They listen intently to our challenges and consistently provide spot-on solutions that seamlessly come to life, whether executed by our team or theirs. We have unwavering trust in Made Outside and are excited to continue this incredible partnership.

    — NATALIE

 FAQs

Still Have Questions? We’re happy to help you determine if Brand Camp is the right fit. Email Us

  • This is a working session—not a passive presentation. You’ll actively audit your brand, define your value, and collaborate in real time with peers and professionals to build a stronger marketing foundation. Expect clear takeaways, custom tools, and actionable insights.

  • Yes. Team participation is encouraged and discounted. It helps ensure your brand, leadership, and marketing decisions are aligned and implemented effectively after the workshop.

  • This event is tailored for owners and leaders in construction, trades, and service-based industries. Attendees range from growing companies to seasoned operators—all looking for sharper positioning and a stronger return on their marketing.

  • Not yet—but it's in the works. Virtual sessions will be launched soon with a format built for remote collaboration and digital delivery of materials. Stay tuned or sign up for updates.

  • You may cancel for a full refund up to 7 days before the event. If you cancel within 7 days, 25% of your fee will be retained to cover planning and material costs. You can also transfer your seat to a future workshop or colleague.

  •  Your registration includes:

    • A full-day, in-person workshop

    • Catered lunch and networking

    • Printed workbooks and marketing tools

    • Messaging and positioning templates

    • A curated vendor list for next steps

    • A 1:1 post-event coaching call

  • Yes. Most attendees do. This workshop helps you evaluate whether your current branding is actually working, aligned with your goals, and driving business growth. We'll help you refine—not redo—what you already have.

  • Absolutely. This is designed for business owners and leaders—not marketers. We keep the strategy practical and clear, and give you tools to use whether you handle marketing in-house or outsource it.

  • No—this is a strategic workshop focused on brand clarity, positioning, messaging direction, and marketing prioritization. While we provide expert feedback on your existing assets, templates, and vendor recommendations, we do not design logos, build websites, or write full copy as part of this event. However, if you need support after the workshop, we offer 1:1 services and can connect you with trusted creative partners.

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Now Offering Virtual Brand Camp

Whether you're a one-person brand, managing a small team, or just tired of wasting money on marketing that doesn’t work—Virtual Brand Camp is for you.

Clarity = Power.