Pink circular logo with white text reading 'In Person Worship' arranged around the circle. 
BRAND CAMP—
The Brand RESET Workshop
$495.00

Brand Reset Workshop for Small Businesses

DECEMBER 4, 2025 |  12p-5p  

In-Person Workshop
Made Outside Offices
Charlotte, NC

Step into 2026 with clarity, confidence, and a cohesive brand that truly represents you.

Your brand is more than a logo — it’s the story you tell, the promise you make, and the way people experience you. Whether you’re refining your message, scaling your business, or seeking more alignment across platforms, this workshop will help you see your brand with fresh eyes and renewed direction.


WHAT YOU WILL EXPERIENCE:

  • Brand Audit & Real-Time Feedback

    Bring your current materials — website, social profiles, packaging, pitch decks, or sales collateral — for live review. We’ll identify what’s working, what’s not, and what’s missing to help your brand perform at its highest potential.

  • Brand Clarity & Positioning

    Define who you are, what you stand for, and why customers should choose you. Gain perspective on where you sit in the market and how to confidently communicate your values.

  • Storytelling That Connects

    Learn how to translate your purpose into powerful brand stories that resonate with your audience and strengthen loyalty.

  • Cohesion Across Offerings

    Make sure your products, services, and digital presence all speak the same language — creating alignment that builds trust and drives recognition.

  • Action Plan & Next Steps

    Walk away with a clear roadmap of what to focus on next — from visual improvements and messaging refinements to marketing priorities that move the needle.

WHAT YOU’LL LEAVE WITH:

 ✅ A personalized brand audit and feedback summary

✅ Clarity on your positioning, story, and market space

✅ Real-world insights from brand experts and peers

✅ Defined next steps to achieve your 2026 goals


WHO IT’S FOR:

Founders, entrepreneurs, and marketing leads ready to refine their brand, tighten their message, and confidently scale into the new year.

This is for you if...

  • You’re a small business owner doing it all yourself

  • You want to clean up your brand and stop wasting time

  • You want to know what’s working so you can do more of it (and know when to bring in outside help)

  • You know your product or service is great—but your marketing isn’t

  • You’re launching something new and need a solid brand that can scale and grow.

This isn’t theory. You’ll leave with clarity and the clarity to keep building. Join other business owners who are also tired of winging it and ready to grow.

What You'll Learn

  • How to audit your current brand materials and identify what’s working, what’s not, and what’s missing.

  • How to define your brand’s positioning, purpose, and value in a competitive market.

  • How to craft a compelling story that connects with your audience and builds loyalty.

  • How to create cohesion across your products, services, and digital presence for a unified brand experience.

  • How to develop an actionable plan to strengthen your visuals, messaging, and visual storytelling for growth.

Text in orange arcs reading "STOP GUESSING," "START," and "GROWING" arranged vertically

Included Tools & Worksheets

Walk away with the tools you need to succeed:

  • Brand message templates (tagline, elevator pitch, benefits)

  • Brand Positioning (what, why and how people buy from you)

  • A personalized brand audit and feedback summary

  • Clarity on your positioning, story, and market space

  • Real-world insights from brand experts and peers

  • Defined next steps to achieve your 2026 goals

  • Live feedback and expert Q&A

Meet the Experts

Black and white photo of a woman sitting on a brick staircase outdoors, wearing a black blazer and pants, with light-colored heels, looking at the camera with a confident expression.

Kara Hollinger

Founder of Made Outside | Brand Strategist and Creative Mastermind

View Kara’s LinkedIn →

Kara is a nationally recognized brand strategist and the founder of Made Outside, a creative consultancy helping brands grow with clarity, creativity, and confidence. With over 15 years of experience across wellness, CPG, and service-based industries, she transforms fractured messaging and inconsistent visuals into powerful brand systems that drive results.

Her expertise spans storytelling, brand development, visual identity, content strategy, advertising, packaging, and go-to-market execution. Kara’s work has generated over $2M in sales from packaging redesigns, boosted web traffic by 500% through smart positioning, and helped brands land major retail placements. Her work turns brand confusion into momentum—making clarity a strategic growth tool for businesses ready to stand out and lead.

Black and white portrait of a man in a suit standing indoors, with vertical blinds in the background.

Jason Spooner

Digital Advertising Consultant | B2B Growth Expert

View Jason’s LinkedIn →

Jason is a certified expert in LinkedIn strategy, Google Ads, SEO, and paid media growth— but what really sets him apart is his ability to turn complex digital marketing into simple, scalable systems that actually drive results. He’s helped B2B brands and home service companies generate millions in pipeline and conversions, using smart frameworks, practical insights, and automation strategies that take the guesswork out of growth. If you want paid media that works—and doesn’t feel like a black box—Jason’s your guy.

A pennant banner with an orange background and white text that reads 'BRAND CAMP'.

Announcing After Hours Networking!

Brand Camp After Hours brings together local entrepreneurs, leadership teams, developers, movers and shakers as well as small business owners for relaxed, purposeful networking and collaboration. It’s a space to share ideas, build community, and gain inspiration from others who are growing their brands with intention.

Buy your tickets today.

Small businesses we’ve helped grow

  • In today’s crowded marketplace, a clear and authentic brand voice is essential. Brand Camp gives you the tools, insights, and expert guidance to help you grow with confidence.

    Kara is top-notch and understood what gaps we needed to fill as a company and brand the moment she started. The competency and abilities of the team were apparent from the start. Our brand is complex, and they helped us create a clear vision and ways to effectively communicate our brand and products. As a start-up, we have excelled faster because of the work that the team at Made Outside provided.

    — KRYSTAL

  • In today’s crowded marketplace, a clear and authentic brand voice is essential. Brand Camp gives you the tools, insights, and expert guidance to help you grow with confidence.

    Jason helped us gain many valuable insights into our target audience and provided us with a well-crafted marketing strategy that has been very effective. He is knowledgeable, professional, down to earth, and very easy to work with.

    — CALEB

  • In today’s crowded marketplace, a clear and authentic brand voice is essential. Brand Camp gives you the tools, insights, and expert guidance to help you grow with confidence.

    The experience with Kara and the Made Outside provided exceptional quality at every touch point. From the caliber of their team to the service they delivered. Their collaborative approach and focus on delivering a beautiful outcome is what makes Made Outside different than other marketing or agency partners.

    — VERONICA

  • In today’s crowded marketplace, a clear and authentic brand voice is essential. Brand Camp gives you the tools, insights, and expert guidance to help you grow with confidence.

    Kara understood our mission and delivered! We're multidimensional and she has been the only person in her industry that understands what we want to incorporate in our business. She and her team have been incredible.

    — DEBORAH

  • In today’s crowded marketplace, a clear and authentic brand voice is essential. Brand Camp gives you the tools, insights, and expert guidance to help you grow with confidence.

    When you work with Kara you get more than a creative professional, you get a true partner and extension of your team. She approaches her work with a level of skill, experience, empathy, and the ability to listen to truly hear - attributes that are hard to come by and valuable beyond measure. She's not afraid to think outside the box and will leverage her broad network to realize the job and ensure that it meets your vision and expectations.

    — SADRAH

  • In today’s crowded marketplace, a clear and authentic brand voice is essential. Brand Camp gives you the tools, insights, and expert guidance to help you grow with confidence.

    Jason makes complex systems easy to understand, building confidence in strategic directions and decisions. I couldn't recommend them more as a partner.

    - CHRIS

  • In today’s crowded marketplace, a clear and authentic brand voice is essential. Brand Camp gives you the tools, insights, and expert guidance to help you grow with confidence.

    Kara’s team is a powerhouse of creativity and reliability! They listen intently to our challenges and consistently provide spot-on solutions that seamlessly come to life, whether executed by our team or theirs. We have unwavering trust in Made Outside and are excited to continue this incredible partnership.

    — NATALIE

 FAQs

Still Have Questions? We’re happy to help you determine if Brand Camp is the right fit. Email Us

  • Brand Camp Virtual takes place live on Zoom every Tuesday from 10 AM to 12 PM ET, for four weeks. One session per week—easy to commit to and built to create real momentum.

  • No worries. Each session is recorded and shared within 24 hours. You’ll have access to all recordings for 6 months, so you can catch up or rewatch whenever it works for you.

  • Each week is designed to help you clarify your brand and turn it into a growth engine. Topics include:

    • Defining your brand purpose and positioning

    • Identifying your ideal customer and competitive advantage

    • Crafting your message and core brand story

    • Visual brand consistency and touchpoints

    • Auditing your website, ads, packaging, and customer journey

    • Building a simple marketing strategy that actually works

    •  You’ll also get access to worksheets, templates, and tools that you can use right away.

  • Not at all. Brand Camp is perfect for both new business owners and seasoned entrepreneurs who are ready to refine or refresh their brand strategy. Whether you're building from scratch or repositioning for growth, we meet you where you are and help you move forward with clarity and confidence.

  • Yes. You’ll have access to an optional email channel and WhatsApp group for ongoing community support, feedback, and communication throughout the course.

  • Yes. Every participant receives a 1-hour private consultation with a professional brand strategist after the course ends. This is your opportunity to get personalized feedback and strategic guidance for your brand and business.

  • Yes. Whether you’re a product-based brand, a service provider, a retailer, or something in between—Brand Camp is designed to help small businesses get clear, get noticed, and grow with intention.

  • Email us at kara@madeoutside.com

Clarity = Power.