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BRAND CAMP—
Brand Camp SouthPark
$250.00

Sponsored by SouthPark Community Partners

$2,000 value per business. Your $250 investment is subsidized for SouthPark-area businesses through SouthPark Community Partners.

Eligibility: Businesses located within the designated SouthPark Community Partners area are eligible for this course. If your business is not located in this specific area of Charlotte, please contact kara@madeoutside.com to learn about other course offerings.

This course offers hands-on tools to help your business grow by getting clear on where you’re going—and how to market effectively to get there.

You’ll learn where to invest your time, money, and resources so your efforts actually move the needle.

We know you’re not marketing experts.
We know you can’t afford to outsource everything.
And we know you can’t do it all yourself.

You need clarity.
What’s working. What’s not.
And the confidence to make smart changes.

Brand Camp SouthPark is a 4-week business strategy series designed for founders, C-suite leaders, and store managers of businesses located in Charlotte’s SouthPark commercial district. Whether you’re still gaining traction or looking to scale intentionally, this hands-on program helps you cut through the noise and grow with clarity.

You’ll audit the marketing and sales materials you have, identify what’s working (and what’s not), and learn how to lead your brand and marketing efforts more strategically. From messaging and positioning to content and outreach, Brand Camp helps you connect the dots—and stop second-guessing.

WHAT TO EXPECT:

  • 2 mandatory 1:1 sessions pre and post workshops (CEO/Founder attendance required)

  • 4 strategy workshops (2 in-person, 2 virtual)

  • Worksheets and valuable post-workshops insight

  • Like-minded peer group and expert guidance

DATES & LOCATION:

  • TUESDAY 2/24, 10–12:30 PM (Roxborough II)

  • TUESDAY 3/3, 10–12:00 PM (VIRTUAL)

  • TUESDAY 3/10, 10–12:00 PM (VIRTUAL)

  • TUESDAY 3/17, 10–12:00 PM (SouthPark Regional Library)

Space is limited to 7 participants. Reserve your seat in this SouthPark-exclusive cohort. You’ll get expert insights, no fluff, and a supportive community that gets it.

Questions? Reach out to Lizzy Hill at lizzy@southparkclt.org.

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Who It's For

Local business owners and founders operating in the SouthPark area—across retail, restaurants, wellness, therapy, and service-based industries within the SouthPark Community Partners perimeters.

If you’re ready to grow—but not sure where to focus next—this is for you.

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What You’ll Walk Away With

Clarity on What’s Working (and What’s Not)

  • Pinpoint gaps in your marketing, messaging, website, and outreach

  • Understand how your brand is perceived by customers and where confusion might exist

  • Get honest insight into how your strategy aligns with your goals

Smarter Growth Strategy Without the Fluff

  • Discover new ways to get visibility, reach new audiences, and grow revenue

  • Learn which marketing efforts to prioritize (and which to pause)

  • Understand how to better manage your brand, content, and digital presence

A Real, Actionable Plan

  • Personalized 1:1 brand and marketing audit before the workshop

  • Expert feedback tailored to your business

  • 1:1 consulting after the series to review next steps and opportunities

Text in orange arcs reading "STOP GUESSING," "START," and "GROWING" arranged vertically
People standing around a wooden table examining blueprints and documents, with glasses of water and a bowl of snacks.

What’s Included

Walk away with the tools you need to succeed:

  • 2 In-Person Kickoff Workshops

  • 2 Virtual Workshops

  • 1:1 Pre-Series Brand + Marketing Audit Call

  • 1:1 Post-Series Strategy Review Call

  • Workbook, tools, and support from experienced brand strategists

Please plan to complete 1–2 hours of prep work before the kickoff session.

Meet the Experts

Black and white photo of a woman sitting on a brick staircase outdoors, wearing a black blazer and pants, with light-colored heels, looking at the camera with a confident expression.

Kara Hollinger

Founder of Made Outside | Brand Strategist and Creative Mastermind

View Kara’s LinkedIn →

Kara is a nationally recognized brand strategist and the founder of Made Outside, a creative consultancy helping brands grow with clarity, creativity, and confidence. With over 15 years of experience across wellness, CPG, and service-based industries, she transforms fractured messaging and inconsistent visuals into powerful brand systems that drive results. Recognizable brands she’s worked with in SouthPark are Yafo, Rhino Market, Ageless Remedies, Ladies of Lineage and Coca Cola.

Her expertise spans storytelling, brand development, visual identity, content strategy, advertising, packaging, and go-to-market execution. Kara’s work has generated over $2M in sales from packaging redesigns, boosted web traffic by 500% through smart positioning, and helped brands land major retail placements. Her work turns brand confusion into momentum—making clarity a strategic growth tool for businesses ready to stand out and lead.

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Jason Spooner

Digital Advertising Consultant | B2B Growth Expert

View Jason’s LinkedIn →

Jason is a certified expert in LinkedIn strategy, Google Ads, SEO, and paid media growth— but what really sets him apart is his ability to turn complex digital marketing into simple, scalable systems that actually drive results. He’s helped B2B brands and home service companies generate millions in pipeline and conversions, using smart frameworks, practical insights, and automation strategies that take the guesswork out of growth. If you want paid media that works—and doesn’t feel like a black box—Jason’s your guy.

Charlotte companies we’ve helped grow

  • In today’s crowded marketplace, a clear and authentic brand voice is essential. Brand Camp gives you the tools, insights, and expert guidance to help you grow with confidence.

    Kara is top-notch and understood what gaps we needed to fill as a company and brand the moment she started. The competency and abilities of the team were apparent from the start. Our brand is complex, and they helped us create a clear vision and ways to effectively communicate our brand and products. As a start-up, we have excelled faster because of the work that the team at Made Outside provided.

    — KRYSTAL

  • In today’s crowded marketplace, a clear and authentic brand voice is essential. Brand Camp gives you the tools, insights, and expert guidance to help you grow with confidence.

    Jason helped us gain many valuable insights into our target audience and provided us with a well-crafted marketing strategy that has been very effective. He is knowledgeable, professional, down to earth, and very easy to work with.

    — CALEB

  • In today’s crowded marketplace, a clear and authentic brand voice is essential. Brand Camp gives you the tools, insights, and expert guidance to help you grow with confidence.

    The experience with Kara and the Made Outside provided exceptional quality at every touch point. From the caliber of their team to the service they delivered. Their collaborative approach and focus on delivering a beautiful outcome is what makes Made Outside different than other marketing or agency partners.

    — VERONICA

  • In today’s crowded marketplace, a clear and authentic brand voice is essential. Brand Camp gives you the tools, insights, and expert guidance to help you grow with confidence.

    Kara understood our mission and delivered! We're multidimensional and she has been the only person in her industry that understands what we want to incorporate in our business. She and her team have been incredible.

    — DEBORAH

  • In today’s crowded marketplace, a clear and authentic brand voice is essential. Brand Camp gives you the tools, insights, and expert guidance to help you grow with confidence.

    When you work with Kara you get more than a creative professional, you get a true partner and extension of your team. She approaches her work with a level of skill, experience, empathy, and the ability to listen to truly hear - attributes that are hard to come by and valuable beyond measure. She's not afraid to think outside the box and will leverage her broad network to realize the job and ensure that it meets your vision and expectations.

    — SADRAH

  • In today’s crowded marketplace, a clear and authentic brand voice is essential. Brand Camp gives you the tools, insights, and expert guidance to help you grow with confidence.

    Jason makes complex systems easy to understand, building confidence in strategic directions and decisions. I couldn't recommend them more as a partner.

    - CHRIS

  • In today’s crowded marketplace, a clear and authentic brand voice is essential. Brand Camp gives you the tools, insights, and expert guidance to help you grow with confidence.

    Kara’s team is a powerhouse of creativity and reliability! They listen intently to our challenges and consistently provide spot-on solutions that seamlessly come to life, whether executed by our team or theirs. We have unwavering trust in Made Outside and are excited to continue this incredible partnership.

    — NATALIE

 FAQs

Still Have Questions? Reach out to Lizzy Hill at lizzy@southparkclt.org.

  • Yes – we encourage at least 1 participant be the business manager/owner/founder/CEO.  

  • This program is funded by SouthPark Community Partners, which operates within the boundaries of Municipal Service District 6. Your business must be based within the district footprint – see map here.

  • 100% attendance at all four classes is required. If you cannot commit to these dates, please do not enroll in the program.

  • This course is a great fit for any local business within the SouthPark district aiming to better manage their brand, marketing, and outreach efforts more strategically.

  • Yes, our virtual classes will be recorded for anyone who has taken the course and wants them.

Clarity = Power.