Text reading "Stop Guessing, Start Growing" arranged in a curved pattern.

Build a Brand That Sells, Speaks, and Scales.

Brand Camp gives you what every business leader wants but few have: clarity.

Graphic with the text 'clarity = power' in orange and black

If you're unsure where to invest, what to say, or how to stand out—this full-day, expert-led intensive will reset your brand strategy and give you the confidence to make smarter marketing and advertising decisions that actually grow your business.

our offerings:
A beautiful office setting perfect for collaboration, professional development and convenient location.
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Why Brand Camp?

In today’s crowded marketplace, a clear and authentic brand voice is essential. Brand Camp gives you the tools, insights, and expert guidance to:

  • Refine Your Brand: Understand your core values, mission, and audience.

  • Enhance Messaging: Craft messages that resonate and differentiate.
    Unlock Growth Strategies: Stop guessing—implement strategies that drive results.

  • Gain Clarity: Walk away with a clear, actionable roadmap for your brand.

  • Receive Expert Feedback: Get actionable advice from experts and peers.

  • Build Brand Confidence: Leave with a clear brand identity and a plan you’re excited to execute.

  • Network and Connect: Build lasting relationships with like-minded entrepreneurs.


How It Works

Brand Camp is More Than a Workshop—It’s an Intensive, Actionable Experience.

Full-Day Immersive Workshop:
This isn’t a passive seminar—this is hands-on, expert-facilitated learning.


Collaborative Environment:
Get direct feedback on your brand and marketing plan from experts and peers.

Tools You’ll Use:
We’ll provide the tools you need to take immediate action: Brand scorecards, persona worksheets, strategic frameworks, and more.

Practical Solutions:
We’ll focus on actionable steps to move your brand forward with intention, clarity, and confidence.

Take Home Materials:
You’ll leave with templates, strategies, and clear next steps to implement.

  • In today’s crowded marketplace, a clear and authentic brand voice is essential. Brand Camp gives you the tools, insights, and expert guidance to help you grow with confidence.

    Kara is top-notch and understood what gaps we needed to fill as a company and brand the moment she started. The competency and abilities of the team were apparent from the start. Our brand is complex, and they helped us create a clear vision and ways to effectively communicate our brand and products. As a start-up, we have excelled faster because of the work that the team at Made Outside provided.

    — KRYSTAL

  • In today’s crowded marketplace, a clear and authentic brand voice is essential. Brand Camp gives you the tools, insights, and expert guidance to help you grow with confidence.

    Jason helped us gain many valuable insights into our target audience and provided us with a well-crafted marketing strategy that has been very effective. He is knowledgeable, professional, down to earth, and very easy to work with.

    — CALEB

  • In today’s crowded marketplace, a clear and authentic brand voice is essential. Brand Camp gives you the tools, insights, and expert guidance to help you grow with confidence.

    The experience with Kara and the Made Outside provided exceptional quality at every touch point. From the caliber of their team to the service they delivered. Their collaborative approach and focus on delivering a beautiful outcome is what makes Made Outside different than other marketing or agency partners.

    — VERONICA

  • In today’s crowded marketplace, a clear and authentic brand voice is essential. Brand Camp gives you the tools, insights, and expert guidance to help you grow with confidence.

    Kara understood our mission and delivered! We're multidimensional and she has been the only person in her industry that understands what we want to incorporate in our business. She and her team have been incredible.

    — DEBORAH

  • In today’s crowded marketplace, a clear and authentic brand voice is essential. Brand Camp gives you the tools, insights, and expert guidance to help you grow with confidence.

    When you work with Kara you get more than a creative professional, you get a true partner and extension of your team. She approaches her work with a level of skill, experience, empathy, and the ability to listen to truly hear - attributes that are hard to come by and valuable beyond measure. She's not afraid to think outside the box and will leverage her broad network to realize the job and ensure that it meets your vision and expectations.

    — SADRAH

  • In today’s crowded marketplace, a clear and authentic brand voice is essential. Brand Camp gives you the tools, insights, and expert guidance to help you grow with confidence.

    Jason makes complex systems easy to understand, building confidence in strategic directions and decisions. I couldn't recommend them more as a partner.

    - CHRIS

  • In today’s crowded marketplace, a clear and authentic brand voice is essential. Brand Camp gives you the tools, insights, and expert guidance to help you grow with confidence.

    Kara’s team is a powerhouse of creativity and reliability! They listen intently to our challenges and consistently provide spot-on solutions that seamlessly come to life, whether executed by our team or theirs. We have unwavering trust in Made Outside and are excited to continue this incredible partnership.

    — NATALIE

Upcoming Events

The next Brand Camp events are just around the corner. Choose the one that best fits your business.

Branding and Marketing Workshop For CPG Brands on August 19, 2025.

For CPG Brands

August 19, 2025 • 8:30a - 5:30p

Ready to boost your consumer packaged goods brand? This workshop is designed for CPG businesses looking to redefine their positioning and scale their brand for success. Learn how to get better shelf presence, how to secure retail buyers and position yourself for success.

Branding and Marketing Workshop For Home Services Brands on August 20, 2025.

For Construction and Home Services

August 20, 2025 • 8:30a - 5:30p

In the construction or home services industry? This event is perfect for construction companies, contractors, and home service providers looking to refine their brand strategy and win more bids.

Brand Camp: After Hours

september 4, 2025 • 6p -8p

Our new quarterly mixer brings together founders, creatives, investors, and marketers for relaxed, no-pressure networking—and one quick talk from a local expert. No panels. No pitches. Just real people building real businesses.

For Small Businesses

september 10, 2025 • 8:30a - 5:30p

In the construction or home services industry? This event is perfect for construction companies, contractors, and home service providers looking to refine their brand strategy and win more bids.

Virtual Brand Camp

september 30, 2025 • 8:30a - 5:30p

A 4-Week Online Workshop Series for Small Businesses Ready to Market Smarter. Same power. More flexibility. Built for small businesses who want to grow and take control of their marketing—without needing to outsource everything.

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Now Offering Virtual Brand Camp

Whether you're a one-person brand, managing a small team, or just tired of wasting money on marketing that doesn’t work—Virtual Brand Camp is for you.

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Why is Community Critical for Progress?

Studies show businesses with strong community ties grow 35% faster than those without. Brand Camp’s hands-on, collaborative environment fosters the connection that drives real progress, giving you the chance to get valuable feedback from experts and peers.

Community-driven learning leads to more actionable insights and sustainable results than virtual formats. In fact, 75% of business leaders say in-person workshops lead to better outcomes—fostering connections and breakthroughs virtual learning can’t match.

We know virtual learning works, and we plan to offer it soon, but for now, our focus is on building a strong, in-person community that delivers real results.


Coming Soon: Brand Camp will soon offer virtual camp days and classes in new sectors - including wellness, retail, and professional services. Stay tuned!

Meet the Experts

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Kara Hollinger

Founder of Made Outside | Brand Strategist and Creative Mastermind

View Kara’s LinkedIn →

Kara is a nationally recognized brand strategist and the founder of Made Outside, a creative consultancy helping brands grow with clarity, creativity, and confidence. With over 15 years of experience across wellness, CPG, and service-based industries, she transforms fractured messaging and inconsistent visuals into powerful brand systems that drive results.

Her expertise spans storytelling, brand development, visual identity, content strategy, advertising, packaging, and go-to-market execution. Kara’s work has generated over $2M in sales from packaging redesigns, boosted web traffic by 500% through smart positioning, and helped brands land major retail placements. Her work turns brand confusion into momentum—making clarity a strategic growth tool for businesses ready to stand out and lead.

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Jason Spooner

Digital Advertising Consultant | B2B Growth Expert

View Jason’s LinkedIn →

Jason is a certified expert in LinkedIn strategy, Google Ads, SEO, and paid media growth— but what really sets him apart is his ability to turn complex digital marketing into simple, scalable systems that actually drive results. He’s helped B2B brands and home service companies generate millions in pipeline and conversions, using smart frameworks, practical insights, and automation strategies that take the guesswork out of growth. If you want paid media that works—and doesn’t feel like a black box—Jason’s your guy.

Ready to Level Up Your Brand?

Get the clarity, tools, and expert guidance you need to grow your business. Offering multiple options, virtually or in person—check them out below!

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