SouthPark Community Partners + Brand Camp
Helping SouthPark Businesses Build Stronger Brands, Smarter Marketing, and Sustainable Growth
Through our partnership with SouthPark Community Partners, Brand Camp provides exclusive business education, strategic consulting, and marketing workshops designed to help local businesses grow with greater clarity and confidence.
Why Brand Camp?Running a business requires hundreds of decisions every year.
Where should you invest? Is your marketing working? Does your brand communicate your value? Should you hire an agency, expand your team, or rethink your strategy?
BRAND CAMP HELPS SOUTHPARK BUSINESSES ANSWER THOSE QUESTIONS THROUGH PRACTICAL EDUCATION, COLLABORATIVE WORKSHOPS, AND PERSONALIZED STRATEGIC GUIDANCE.
Why This Partnership WorksSouthPark Community Partners is committed to investing in the long-term success of its business community.
Brand Camp combines strategic education with real-world business experience to help participants strengthen their brands, improve marketing performance, and make smarter growth decisions.
Every participant leaves with actionable recommendations they can begin implementing immediately.
Choose the Experience That's Right for You
Brand Foundation Intensive
(Brand Camp 101)
2-DAY PRIVATE BRAND CONSULTING INTENSIVE
A personalized consulting experience designed for businesses ready to build a stronger brand before investing further in marketing. This is not a classroom course. You'll work one-on-one with an experienced brand strategist over two dedicated consulting days (approximately 4 hours per session) to uncover opportunities, define your positioning, and create a strategic foundation for growth.
-
To maximize the value of our time together, each session includes guided preparation beforehand and strategic homework between and after sessions, ensuring decisions are implemented, not just discussed.
Includes:Two private 4-hour consulting sessions
Pre-session discovery and preparation
Brand audit and competitive review
Customer and positioning strategy
Messaging and marketing alignment
Implementation roadmap
Homework and accountability between sessions
Post-session action plan
Participant Investment
$750
2-Day Private Brand Consulting Intensive
A personalized consulting experience designed for businesses ready to build a stronger brand before investing further in marketing. This is not a classroom course. You'll work one-on-one with an experienced brand strategist over two dedicated consulting days (approximately 4 hours per session) to uncover opportunities, define your positioning, and create a strategic foundation for growth.
To maximize the value of our time together, each session includes guided preparation beforehand and strategic homework between and after sessions, ensuring decisions are implemented, not just discussed.
Includes:
Two private 4-hour consulting sessions
Pre-session discovery and preparation
Brand audit and competitive review
Customer and positioning strategy
Messaging and marketing alignment
Implementation roadmap
Homework and accountability between sessions
Post-session action plan
Investment
$750
Marketing Performance Intensive
(Brand Camp 201)
ADVANCED 1-DAY MARKETING STRATEGY INTENSIVE
Designed for businesses ready to optimize marketing performance through strategy and data, this private consulting session helps identify what's working, what's not, and where the greatest opportunities exist.
-
Prior to the session, Brand Camp conducts a review of your existing marketing channels, analytics, and available data. You'll receive dashboard access and pre-session analysis, allowing our time together to focus on strategy rather than gathering information.
This program is intended for businesses that already have a solid brand foundation and is available only after completing the Brand Camp 101 Brand Foundation Intensive.
Includes:
One private 4-hour consulting session
Pre-session marketing audit
Analytics and dashboard review
Website and campaign performance analysis
Customer journey evaluation
Marketing channel assessment
Prioritized growth recommendations
90-day marketing action plan
Prerequisite: Completion of the Brand Camp 101 Brand Foundation Intensive through Brand Camp.
These descriptions elevate the offering from "training" to executive-level consulting while making it clear that the real value comes from preparation, individualized strategy, and implementation.
Participant Investment
$750
Advanced 1-Day Marketing Strategy Intensive
Designed for businesses ready to optimize marketing performance through strategy and data, this private consulting session helps identify what's working, what's not, and where the greatest opportunities exist.
Prior to the session, Brand Camp conducts a review of your existing marketing channels, analytics, and available data. You'll receive dashboard access and pre-session analysis, allowing our time together to focus on strategy rather than gathering information.
This program is intended for businesses that already have a solid brand foundation and is available only after completing the Brand Camp 101 Brand Foundation Intensive.
Includes:
One private 4-hour consulting session
Pre-session marketing audit
Analytics and dashboard review
Website and campaign performance analysis
Customer journey evaluation
Marketing channel assessment
Prioritized growth recommendations
90-day marketing action plan
Prerequisite: Completion of the Brand Camp 101 Brand Foundation Intensive through Brand Camp.
These descriptions elevate the offering from "training" to executive-level consulting while making it clear that the real value comes from preparation, individualized strategy, and implementation.
Investment
$750
What Makes Brand Camp Different?
Unlike traditional workshops, Brand Camp combines education with personalized consulting. Participants don't just learn concepts. They leave with:
A clearer understanding of their business
Strategic priorities
Immediate action steps
Personalized recommendations
Practical tools they can implement right away
Who Should Apply?Business Owners, CEOs, Marketing Leaders, Executive Teams, Retail Businesses, Hospitality Businesses, Professional Services, Growing Organizations
WHETHER YOU'RE LAUNCHING, REPOSITIONING, EXPANDING, OR LOOKING FOR A FRESH PERSPECTIVE, BRAND CAMP HELPS YOU MOVE FORWARD WITH GREATER CLARITY.
Brand Camp SouthPark is exclusively available to eligible small and midsize businesses located within the SouthPark Community Partners service area. Please refer to the map below to confirm your business falls within the designated program boundary.
Meet the Experts
Kara Hollinger
Founder of Made Outside & Brand Camp
Brand strategist specializing in positioning, customer experience, business growth, and marketing strategy.
Jason Spooner
Digital Advertising Consultant | B2B Growth Expert
Expert in advertising strategy, media planning, marketing analytics, performance optimization, and audience targeting
Businesses don't leave with more ideas. They leave with more direction.
-
![]()
Megan O'Rrell
PREVIOUS OWNER BOEM
“Brand Camp was such a great way to get back to the heart of my business and my 'why.' It helped me hone in on my positioning statement as a company and gave me ideas to thread this throughout every aspect of my business. Even being in business for 17 years I found it helpful!”
-
![]()
Shani Ferguson
CO-OWNER & FOUNDER, DISCO HONEY
“Kara was so great. She had so much insight to share and was a great coach.” -
![]()
Juliet Kuehnle
CEO, FOUNDER & LICENSED THERAPIST, SUN COUNSELING & WELLNESS
“This program gave me confidence around business language and acumen. I now feel I can anchor in a much clearer message around what my brand is about, and that tightened up message feels really good.”
Trusted by businesses, community organizations, and economic development partners across Charlotte.
featuring:
Frequently Asked Questions
Still Have Questions? The SouthPark team will be happy to help you determine if Brand Camp is the right fit. Email Regina
-
This program is designed for business owners, CEOs, and marketing leaders who are ready to make real decisions — not just gather ideas. If you're launching, repositioning, expanding, or simply want a clearer strategic path forward, you're a great fit. We work with retail, hospitality, professional services, and other growing organizations across SouthPark.
-
The Brand Foundation Intensive includes two private 4-hour consulting sessions, plus guided preparation beforehand and strategic homework between sessions. The Marketing Deep Dive is a single 4-hour session, also with pre-session prep. Plan on a meaningful time investment — this is meant to be a collaborative working time, not passive learning.
-
Yes. We recommend including key decision-makers — whoever will be responsible for implementing the strategy afterward. The more aligned your team is going in, the more actionable the outcome. If you're considering bringing more than one or two people, let us know in advance so we can tailor the session accordingly.
-
Come ready to think, not just take notes. We'll send a short discovery questionnaire and any prep materials ahead of time — for the Marketing Deep Dive, that includes access to your current marketing channels and analytics. Beyond that, just bring an open mind and a willingness to make decisions.
-
An agency executes marketing for you. Brand Camp equips you to make smarter decisions about your brand and marketing — whether you handle it in-house, hire an agency, or do a mix of both. You leave with a clear strategic roadmap and the clarity to know exactly where to invest next, not a retainer.
featured in:
Wondering if you are a good fit?
Interested participants for the SouthPark course should contact SouthPark Community Partners directly. They are a great resource are are here to help figure out what programs and find the experience that's right for your business.
